Ni-Howdy was born out of a simple goal: to fix what’s broken in the Asian food aisle — and do it with real ingredients we’d proudly serve our own family.As a mixed Asian-American household, our table naturally blended bold Asian flavors with American comfort foods. Over time, that blending revealed a frustrating truth: so many of the “Asian” products we grew up loving were packed with seed oils, preservatives, added sugars, and ingredients we couldn’t even pronounce. And as we became parents, that concern only grew.We knew we could do better. So we started recreating our favorite staples from scratch — with clean, simple ingredients and bold, uncompromising flavor. The kind of food that brings people together without compromising their health.Our first product, a Sichuan Chili Crisp — which we like to call “the ketchup of China” — was built to be used every day, on everything. No seed oils. No preservatives. No fake flavoring. Just real ingredients, real flavor, and a little bit of magic. Pretty soon, friends, family, and even strangers were hooked.That’s when we knew it was time to launch Ni-Howdy — a brand built on bringing clean, real Asian flavors to a new generation. Whether you grew up with these flavors or you’re just discovering them, we’re here to offer better versions of the foods you crave — made with ingredients your grandma would recognize.Because we believe good food should be both nostalgic and nourishing.From our pantry to yours — welcome to Ni-Howdy.Sincerely,Zach and Dana De Bernardi